Problem

Unraveled was a web based ecommerce company that sells yarn. They were looking to improve conversion from browse to completion of checkout but found users were struggling to decide what yarn was best for them.

 

Solution

I created a yarn calculator that presents to users as a three-question quiz. The answers to these questions tell the system the quantity, fiber type, and weight of yarn the user needs, allowing it to make an accurate product recommendation.

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Final Thoughts

During testing a designer is not solely testing their prototype but also the design of their tests. When I found after my first round of testing that my test design needed adjustments the result was not just a better second-round testing experience for the users but a better high-fidelity design.

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Link to Full Case Study